withhold toddy: The Spooky Truth of Obama vs. Romney Online

Jon Pombo

Jon Pombo, a Solution Manager in Search and Media, oversees the creation and delivery of integrated online marketing strategies for clients across industry verticals, including Consumer Products & Retail, Financial Services, and B2B. Since joining Rosetta in 2009, Jon has worked with clients to understand their business objectives and how the right mix of online marketing tactics can create a solution to meet their goals. To each project he brings a deep understanding of SEO, PPC, Display, and Social and their interplay and relevancy to a client?s business. Jon also serves as a lead in the Search and Media Innovation Lab, a hub for testing new search marketing strategies and methodologies.

Chris Boggs

Chris Boggs is a specialist with 10 years experience in search engine optimization and paid search advertising. Chris joined Brulant from Avenue A | Razorfish in 2007 as the Manager of the SEO team, and Rosetta acquired Brulant in 2008. His current role involves working across channels and verticals to promote cohesive strategies and synergies between client online marketing campaigns and other Rosetta design and user experience best practices.

Chris has worked in Search Engine Marketing since 2000, both ?In-House? and with agencies. Chris has worked with organizations ranging in size from small businesses to Fortune 100, within all major industries including extensively in Healthcare/Pharmaceutical, Financial Services, Consumer Products and Retail, and B2B. Chris is experienced in strategizing and directing SEO campaigns from keyword research and content development to link acquisition, as well as guiding technical SEO recommendations for HTML, eCommerce, and Enterprise applications including IBM WebSphere Commerce/Portal, Microsoft, ATG, and more.

Chris is actively involved in the SEM Community. Chris has served on the Board of Directors of SEMPO.org, the Search Engine Marketing Professional's Organization, since 2006, and was recently elected by the Board to serve as President 2010-2011. He speaks regularly at major search marketing conferences, is a Moderator and Blogger for Search Engine Watch, and is Associate Editor for the Search Engine Roundtable blog. Chris lives in Twinsburg Ohio with his wife, son, and daughter, and enjoys golfing, soccer, and fantasy sports.

Alexandra Hughmanick

Alexandra is a Marketing Manager at Rosetta and has served the agency for eight years across Marketing, Business Development and Client Services. She oversees community management and social media marketing programs for both Rosetta and LEVEL Studios, as well as public relations for Rosetta's West Coast.

Gary Scheiner

Gary Scheiner is Rosetta?s Chief Creative Officer and leads the agency?s Creative and Customer Experience solution practice area. Gary brings big agency capabilities to Rosetta, having held executive leadership positions at TBWA\Chiat\Day, FCB and MRM Partners. Gary has worked on big brand campaigns for clients like General Motors, Michelin, MetLife, Motorola, and Schering-Plough. He has deep CRM experience, having spent nearly 18 years crafting relationship marketing campaigns for the likes of Amgen, AT&T, Capital One, IBM, J&J, and Marriott. And he has garnered extensive interactive experience working on such clients as Gerber, HP, Kraft, Qwest and The Ad Council. His deep understanding of consumer healthcare (he ran DTC business units for MRM Partners and TBWA\), financial services, automotive, technology, and travel and leisure, has made him an invaluable partner to his clients and has made him one of the most awarded creative leaders in the industry.

Follow Gary on Twitter http://twitter.com/#!/Gsssmtlj

Ned Elton

Ned leads the Financial Services vertical for Rosetta. He joined Rosetta in 2001 and has been a key figure in building the Agency?s personalized marketing capabilities. His deep content expertise comes from over twenty years running businesses and managing marketing in consumer package goods and financial services. Ned spent 7 years at Procter & Gamble in various marketing capacities most notably as Global Brand Manager for P&G's Snack Food business responsible for implementing global advertising and marketing strategies and as Brand Manager within P&G?s interactive marketing/sales team where he executed their first online promotion (increasing sales versus BAU by 55%!). He was co-founder of N2W Media, an entrepreneurial venture focused on generating trial and awareness for new products on the Internet. Ned also spent three years working for a New York based Investment Bank specializing in deriving investment return from bankrupt and distressed securities.
Ned has developed multiple Rosetta best practices while leading the Agency?s largest financial services engagements. He brings a passion for marketing analytics and consumer insights along with deep experience in translating those insights into more effective marketing campaigns. He has applied his content expertise to projects in most financial services product categories including deposit products, lending, investments, small business and credit cards.
Ned has an MBA from Northwestern University's Kellogg School of Management and a BA in Economics from Princeton University.

Chris Kuenne

Mr. Kuenne is the Chairman and Executive Officer of Rosetta. He founded the agency in 1998 and has been its president since the company's inception. Earlier in his career, Chris spent 10 years in marketing management at Johnson & Johnson leading the Band Aid and Tylenol Brands franchises, in addition to helping pioneer category management. Subsequently, he was a partner at First Manhattan Consulting Group where he led its retail marketing practice.
Throughout Chris' 25-year marketing career, he has been focused on driving more effective marketing through the discovery and deployment of scalable consumer insights. This obsession motivated him to found Rosetta and pilot its aggressive growth trajectory.
Chris has written numerous articles and given speeches on applying Personality-based sales and marketing to the pharmaceutical, financial services, and consumer packaged goods industries. Chris received his MBA from Harvard University with honors and his BA from Princeton University.

Jason Tabeling

Jason is an Associate Partner, Search & Media with a deep understanding of paid search marketing, online display advertising, and comparison shopping engines. He has worked with clients in the financial services and retail industries. He has successfully managed dozens of paid search campaigns during his career and has developed evolving strategies for various clients focusing on each client?s core competencies in both the online and offline channels. He has also developed detailed analysis, data models, and reporting across all search accounts. He has successfully created and managed multiple product launches and promotions for various industries.

Suzanne Galvez

Suzanne Galvez is an Associate Partner in Rosetta?s Search and Media practice. As a member of the executive leadership team, she oversees capability development and innovation for the practice. Suzanne has 14 years of experience in online marketing and brings a diverse combination of skills that span user experience, usability, conversion optimization, search marketing, and analytics. She?s worked with niche businesses and Fortune 500 in both an in-house and consulting capacity. Her involvement has resulted in increased customer satisfaction, higher traffic and conversion, and sustained revenue growth.

Suzanne has held various leadership roles in online marketing since 1996, starting at Book Stacks Unlimited, Inc., an Amazon predecessor which has been credited with the first internet transaction. In 2004, Suzanne co-founded the Search Marketing and Conversion firm, eMergent Marketing and led its Usability and Conversion practice. Suzanne continued to expand this team after eMergent Marketing was acquired by Brulant in 2006. She then managed operations across both the Search and Analytics practices before transitioning into her current role. Brulant was acquired by Rosetta in 2008.

Mark Taylor

Mark Taylor is responsible for driving Rosetta?s personalized consumer lifecycle management approach as well as strengthening the agency?s operational model. Mark oversees the team of 500 people responsible for the identification, engagement and activation of our clients? customers through all engagement channels, as well as marketing measurement and optimization. He also has executive leadership responsibilities for our Consumer Products & Retail and Distribution & Manufacturing industry verticals. Before joining Rosetta, Mark led Digital & Database Marketing Solutions at Wunderman. Before Wunderman, Mark was with Euro RSCG Worldwide. Early in his career, Mark founded and ran a technology and communications company called ?Le Mac et La Plume,? in France, where he designed and implemented database and marketing solutions.

Toni Hess

Toni leads in Rosetta's Creative and Customer Experience solution practice area, bringing a unique breadth of experience and capabilities in multiple disciplines?interactive, direct, brand, CRM and design?gained from years at leading advertising agencies like Publicis, JWT and Foote, Cone & Belding.
A creative leader for today?s marketing landscape, Toni has created both national and international brand campaigns for Diet Coke, Pam, Kleenex, Bermuda Tourism and Lipton. In the direct arena Toni has a stellar track record having done blockbuster campaigns for Qwest Communications, Hewlett-Packard, Merrill Lynch, Gevalia Kaffe. In the interactive space Toni has deep experience working on various clients such as Coach, Crane & Co., Fossil, OfficeMax and Philosophy.
To her credit, she owns Addy?s, Effie?s, Echo?s, Mercury?s and Caple?s. She has also been honored with awards from The One Show, New York Festivals, Communication Arts and the ?Best of? Art Direction for AICP.

Daniel Blackburn

Daniel Blackburn is the Vice President of Mobile at Rosetta and oversees the agency's mobile strategy practice. His leadership helps clients integrate campaigns and strategies across connected devices that deepen consumer awareness and brand interaction. Throughout his career, Daniel has collaborated with consumer brands such as Kraft, RIM, Toyota, MSN Mobile and Intel. Daniel combines a global perspective, strategic leadership, and practical execution in his client relationships. Prior to Rosetta, Daniel worked at the Hyperfactory, where he managed account development and strategy across their portfolio of North American clients. Prior to the Hyperfactory, Daniel spent two years as an independent consultant, evangelizing mobile among consumer brands and leading digital agencies. Daniel began working in the mobile marketing industry during its infancy with mobile trailblazer Enpocket before its acquisition by Nokia, overseeing west coast business development. Daniel is a frequent speaker and guest lecturer at universities across southern California on the subjects of mobile marketing and new media.

Mike Pocci

Mike joined Rosetta in June 2008, after spending just over three years as a media planner at a traditional ad agency. Mike is known throughout Rosetta as a resource for online media industry insights, research, and planning expertise as well as thorough knowledge of advanced analytics as they apply to display advertising. Mike has led several clients, specifically in the Consumer Products & Retail vertical, to success through integrated online advertising campaigns, including Helzberg Diamonds and Express, for which he has developed and overseen various direct response and brand-building media strategies to achieve the client?s on-site revenue and brand awareness goals.

Angela Risacher

Angela Risacher is a Senior Quality Assurance Liaison in Rosetta?s Quality Assurance Community of Practice. Joining Rosetta in 2008, and with over four years of online experience, Angela has a thorough understanding of the integral components necessary for a strong and competitive online presence for her clients. Her focus is on maintaining the quality of client deliverables, ranging from mobile and email to ecommerce. She is experienced in creating in-depth testing plans, test cases, testing and mitigating risk. Angela has worked with clients across industry verticals, including Healthcare, Financial Services, Consumer Products & Retail, and B2B. Her work has resulted in the standardization of testing processes, improved online deliverable quality and increased business. Angela has an MBA and MSM from Case Western Reserve University in International Management and Finance and a BA in Spanish Area Studies and English from Kenyon College.

Matt Labuda

Matt is an SEO Associate in Search & Media with a focus on the Hospitality industry. He joined the Rosetta team as a 2011 graduate from Miami University in Oxford, Ohio. During his undergraduate experience, Matt worked with clients such as Black & Decker, Nielsen, and Procter & Gamble. At Rosetta, Matt has helped shape the search engine strategy for clients including Diebold, Marriott International, and Tastefully Simple.

Matt?s passions include playing the drums, playing golf, and making what he believes is the world?s best macaroni and cheese. Most importantly, he is passionate about helping others achieve their goals and enjoys putting this into action every day at Rosetta.

Maggie Barr

Maggie is a senior associate on the content team. She works with clients to produce search engine friendly content including on-page optimization, press releases and off-site articles. Her clients at Rosetta include TRIA Beauty, Crane, CIBC and Marriott. She brings five years of writing and SEO experience working in advertising and online marketing. In the past, she has worked extensively on SEO campaigns, paid search, email marketing, social media and other online activities. A graduate of Syracuse University, Maggie double majored in history and journalism. In her free time, Maggie enjoys running, reading and cooking.

Matt Saunders

Matt is a Manager in Rosetta?s Search & Media SPA with more than four years of experience in developing and implementing successful SEO campaigns for mid-size to Fortune 100 companies. Matt?s background includes extensive SEO strategic execution and he is a frequent contributor to Rosetta?s SEO Thought Leadership. His experience extends across a variety of industries and solutions including financial services, consumer products & retail, eCommerce, B2B and healthcare.

Martin O'Brien

Martin O?Brien is a Partner in Rosetta's Healthcare practice and has over 18 years of strategic leadership experience with a healthcare specialty. He has developed award-winning strategies for many top pharmaceutical and healthcare clients that drive measurable results through integrated marketing programs that acquire, convert, build and retain loyalty.

Martin was most recently leading the eight agency consolidation of Home Depot?s CRM and digital strategy that delivered a seamless customer experience across a wide variety of channels including CRM, club, site, social and mobile media.

Dave Marston

Dave is an SEO Manager in Rosetta?s Search and Media practice. He brings over 9 years of online marketing experience with a focus on search engine optimization. Dave has worked across a variety of verticals, but currently specializes in SEO for the pharmaceutical space.

Dave partners with clients to improve their website?s organic search engine visibility, traffic and conversions. This typically involves a combination of on-site optimization, off-site promotion and technical implementations. Dave manages teams that help provide strategic recommendations and deliverables that ensure the right mix of tactics are utilized to meet and exceed the goals of SEO campaigns.

Garrett Colburn

As a member of Rosetta's Marketing team, Garrett helps define brand positioning and create lead generation programs for the agency's Consumer Technology vertical, as well as their solutions for smartphones and other connected devices. In addition, Garrett manages the agency-wide relationship with Forrester Research. With 4.5 years working with consumer electronics brands, Garrett has a solid understanding of their business challenges and works closely with Rosetta business unit leads to identify ways our organization can help clients bring differentiated product to market successfully.

Annie Stocking

Annie is a Senior SEO Associate in Rosetta?s Search & Media Practice. She has over five years of digital marketing experience with a focus in search engine optimization. Annie has worked across a variety of industries, but currently specializes in financial services and retail. During her career she has managed successful SEO programs by working collaboratively with her teams. She has shown measurable impact from her tailored strategy and recommendations for each of her clients. Annie demonstrates creativity and outside the box thinking by looking for new, innovative tactics to implement and shares her learnings across the team. Prior to joining Rosetta in 2008, Annie worked for Fathom Online Marketing for two years on their SEO team. There she managed search engine optimization and online public relations programs.

Liz Smith

Liz Smith is Senior Associate in Rosetta?s Analytics and Optimization Practice. Her analytics experience spans across an array of industries, but is primarily focused in the financial services space. By entrenching herself in marketing tactic strategy, technical implementation and progressive analytics approaches, Liz delivers top quality insights that increase competitive performance across the clients that she serves. She also proactively seeks to increase the value of data through cutting edge attribution analysis that drives mixed-media insights.

Michelle Venorsky

Michelle is an Associate Partner at Rosetta and is responsible for the social media community of practice within the agency. She has nearly 15 years of consumer public relations and word-of-mouth experience, with the past six years of her career spent dedicated to the ever-changing world of social media. Over the course of her careers, Michelle has developed and implemented a variety of social marketing campaigns for CPG bands, including Nescafe Dolce Gusto, Nestl? Nesquik, Shearer?s, Troy-Bilt, Hot Pockets and Vita-Mix. Her primary focus is understanding the social and digital behaviors of the target audience, then using that insight as part of an integrated team to ideate the best way to engage, build advocacy and develop mutually beneficial, two-way relationships?relationships that ultimately deliver a strong value exchange between a brand and its customer. Since 2006, Michelle has authored the largest food blog in Ohio dedicated to local restaurants and farmers, clevelandfoodie.com.

Arnold Huffman

Arnold is a Partner in Rosetta?s Business Development group. He leads 2 major initiatives for Rosetta: Lead for new B2B and CPR BD and sales and Owner of the Partner/Alliances Strategy & Program. He joined Rosetta in 2010, coming over from the leading technology provider, Software AG, after 8 years. He has nearly 20 years of Information Technology and Consulting experience focused on enterprise value creation. He has delivered successful projects to clients across a variety of industries including Technology, Distribution, Manufacturing, Consumer Goods, Public Sector, Insurance, and Healthcare. He developed his client-first approach while working at Accenture for nearly 10 years on global giants such as DuPont and Dow Chemical. Arnold developed a deep knowledge of how to apply technology for business ROI during his tenure at Software AG. While there, he built a global alliances organization that numbered nearly 30 people, 250 partners around the world, generating $140m in license revenue over 3 years.

Since joining Rosetta, he has delivered transformational marketing programs for Fortune 500, B2B companies such as CA Technologies, ITT Corporation, and Unisource Worldwide.

Doug Klein

Doug is an Associate Partner and a seventeen year marketing veteran. From corporate marketing departments to traditional ad and interactive agencies, Doug has advised both brand and online marketers on how to create and manage results-driven integrated marketing campaigns and websites. He is a frequent speaker and leader of marketing strategies, including search engine marketing and optimization, online advertising and serving technologies, customer lifecycle messaging, buzz and viral campaigns, social media marketing, and enterprise analytics.

Jason Crawford

Jason is a Director of Digital Media and brings over 11 years of media expertise to Rosetta. His experience includes offline and digital media for Fortune 100 companies such as Johnson & Johnson, Pfizer, Sanofi-Aventis, IBM, General Motors, and American Express.?

At Rosetta, Jason leads the display advertising team across the Hamilton and Cleveland offices. In his role, Jason has been a strategic leader helping to develop the practice and leading key initiatives.?

Whether the campaign objective is direct response or brand awareness, he delivers unique media strategies and implements tactics that reach the right consumer, at the right time, with the right message.? He?s a proven performer that has delivered valuable impact across the Rosetta client portfolio.

Mike Brunst

Mike is an Associate Partner of Partnerships and Alliances at Rosetta. He is a technically strong global professional with proven experiences in Alliances & Relationship Management. He has over 15 years of experience in software, IT, intellectual property (IP), partnerships, alliances, 3rd party vendors, business development, operations, and marketing.

Paul Elliott

Paul Elliott is a Partner in Rosetta's Retail industry vertical and is the agency?s thought leader in interactive marketing and online retailing strategy. Paul has more than twelve years of experience in helping some of the industry?s top brands achieve significant results and return on investment from their digital marketing initiatives.
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Prior to joining Rosetta, Mr. Elliott founded eMergent Marketing in 2004, which quickly became one of the fastest growing search engine marketing firms in the Midwest. In 2006, eMergent Marketing was formally acquired by Brulant, where the search team continued to experience exponential growth under Paul?s leadership. In 2008, Brulant was acquired by Rosetta.

Before launching eMergent Marketing, Paul served as the Director of Internet Marketing for the multichannel retailer, Things Remembered, where he architected and managed all digital marketing activities. Prior to that, Paul was the VP of Sales for IdeaStar, a Cleveland, Ohio-based Web design firm, and he started his career as a business process consultant with IBM Global Services.

Jayna Grassel

Jayna is a Search Associate in Rosetta?s Search & Media Practice. Throughout her career, she has worked across a variety of industries, but currently specializes in B2B, retail, and financial services. During her time at Rosetta, Jayna has developed SEO efficiencies and has assisted with online reputation management, on-site, and off-site SEO strategies. In addition to leveraging organic search tactics, Jayna has experience working with paid search. She frequently uses her insight into both components of search marketing to provide clients with a holistic approach to online marketing. Never satisfied with the status quo, Jayna continually seeks ways improve the online visibility and revenues of her clients.

James Koenig

James is a Manager on Rosetta's Analytics and Optimization team. He creates data-driven solutions that help companies to better understand their online consumer. With deep experience in the retail industry, James has designed several customer acquisition models using multiple data sources to optimize overall program effectiveness. He brings over five years of interactive marketing experience to each client, and follows a focused goal of driving the bottom line.
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During his career, James has developed a new customer model which identifies the key acquisition channels, and the efficiency at which they run. Has been primarily used to steer client?s online strategy and marketing growth plan for years.

Roger Wong

Roger Wong is a Group Creative Director in Rosetta?s Creative and Customer Experience practice. Prior to Rosetta he worked for digital agencies like Razorfish and Organic. In his career, he has developed award-winning campaigns and digital experiences for leading brands including Apple, Cisco, Sprint, Activision, Levi?s, Nike, eBay, Microsoft, Mitsubishi Motors, Pixar Animation Studios and Sega. He is also the co-creator of an influential iPad app for designers called DesignScene and helps organize a series of design conferences called RE:DESIGN.

Jen Kocency

Jen is a Senior Associate in Rosetta?s Search & Media practice and focuses on SEO and content. She's had a passion for technology since receiving her first home-built Tandy computer when she was 9 years old. Jen has been working in marketing and sales for B2B and B2C technology-centric companies for nearly ten years and in addition to SEO and content, she?s well-versed in e-mail marketing, marketing automation, social media, copywriting and content marketing. Jen was a journalism major in college and admits to being a self-professed grammar nerd who strives to make any communication as clear and concise as possible.

Jon Delman

Jon Delman is an Associate Design Director at Rosetta as well as overseeing the Icon Design Group. He has over 16 years of experience working with brands such as Panasonic, Switzerland Board of Tourism, REALTOR.com, HP, Vizio, Cisco, Apple and RIM. Jon believes that computing should be enjoyable and designers should strive to make their work accessible to the widest audience. His passion for icons and icon design stems from the challenge of creating visual designs within such a focused, defined space that has no room for error. To balance out his hyper-focused workdays, you?ll find Jon sketching, distance running or soaking up his surroundings of California?s Central Coast. Living where most people vacation is something he cherishes and hopes to never take for granted.

Roy Bielewicz

Roy has over 14 years of experience in both digital and direct marketing in a number of industry verticals, from retail and healthcare, to academia and publishing. As a former director of internet marketing, Roy has hands-on experience managing all aspects of a successful online business, including digital marketing (SEO, PPC, affiliate, email, CRM, social media, display, etc.), brand building and PR, optimization and testing, analytics, site design and usability. As Practice Lead for Rosetta?s Analytics & Optimization practice, Roy helps to develop and deliver comprehensive strategies and solutions.

Patrick McDaniel

As a Partner in Rosetta?s Consulting Practice, Patrick works with clients to develop high-impact marketing strategies based on deep understanding of the customer. In the over five years that Patrick has been part of the Rosetta team, he has focused primarily on serving pharmaceutical and medical device clients; however, Patrick?s passion for helping clients solve critical marketing challenges has led him to partner with clients in consumer packaged goods, consumer technology and financial services.

Jennifer Friedberg

Jennifer is the Head of the Consumer Products & Retail Practice at Rosetta, an independent brand within the Publicis Groupe of global agencies. Rosetta?s Consumer Products & Retail Group holds a market leader position in Retail Commerce and serves brands such as Coach and Office Max. With over 20 years of extensive marketing and interactive experience, Jennifer has worked with a variety of leading global brands and early-stage companies to pioneer the creative use of digital technologies. She speaks regularly about marketing and business strategy and is a widely recognized industry thought leader.

Chris Guthrie

Chris Guthrie is an Associate Partner | Principal Solution Architect at Rosetta.

Curt Van Inwegen

Curt is Partner at Rosetta and oversees Rosetta?s San Jose and San Francisco offices, where he brings over 15 years of marketing leadership experience to our Silicon Valley clients.

Source: http://currents.rosetta.com/index.php/2012/10/the-spooky-truth-of-obama-vs-romney-online/?utm_source=rss&utm_medium=rss&utm_campaign=the-spooky-truth-of-obama-vs-romney-online

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Thursday, November 1, 2012

The Spooky Truth of Obama vs. Romney Online - Rosetta Currents

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